At the beginning of the 2021 Shanghai International Auto Show, the tank brand under the Great Wall Automobile officially announced independent operation. Previously, the tank was developed from a car to a separate brand, which has been widely circulated in the car circle. At this Shanghai Auto Show, the independent tank brand ushered in the first public debut, and brought the tank 700, the tank 800 two new models.
At the beginning of the 2021 Shanghai International Auto Show, the tank brand under the Great Wall Automobile officially announced independent operation.
Previously, the tank was developed from a car to a separate brand, which has been widely circulated in the car circle. At this Shanghai Auto Show, the independent tank brand ushered in the first public debut, and brought the tank 700, the tank 800 two new models.
Meng Xiangjun, president of the Great Wall Auto President, said the independence of the tank brand is the Great Wall car based on the global vision, the industrial pattern and the user’s insight, and the full-dimensional innovation made. In the future, the tank brand will open an unprecedented new track, which will break the joint venture and foreign-funded brand ceilings, leading China’s independent brand.
In 2020, after the tank 300 was released, it became the explosive model in the market with unique hard-owned land. The Great Wall car judged that the tank 300 can burst fire, mainly due to the new trend of this car in line with the development of the automotive industry, meeting the needs of consumers for luxurious off-road vehicles. It is also based on the precision judgment of the market, Great Wall Motors are officially independent of the tank brand, and launched the tank 800, and the tank 700 represents a new brand type of business luxury and machine technology to continuously upgrade.
It is reported that the two products of the tank 800 and tank 700 are not only prominent in off-road performance, but also high-level automatic automatic all-top-imaging recognition system, electronic shock absorber, 3.0T V6 engine, 9AT transmission, and over 1000T. Driving system and other configurations.
The performance performance of these two new cars is entirely due to the smart professional off-road platform made by Great Wall Motors. It is reported that in order to build this platform, Great Wall Motor has been 20 billion yuan in the past five years, which has formed the current off-road platform that supports intelligent and modular technology. It is reported that the tank platform covers 105 standard modules and 425 basic modules, which can provide 2.0T and 3.0T of the engine selection, including the three powers of fuel, PHEV, HEV, which can give the product more powerful. Performance and off-road capabilities.
It is worth mentioning that in addition to the unique tree in the product, the tank brand also launched the user to create activities to jointly define the cultural, models and ecology of the tank brand with consumers, thereby creating more personal, trend of consumers. Ecotrophone layer.
It is reported that in order to meet the personalized travel needs of users, the tank brand is fully activated to modify the ecological circle, the joint fire, Yunliang and other modified factory cards, build tanks 300-Saibank version, tank 300-tank Ranger version, tank 300 – A series of hard products such as wind riding version. In the future, the tank brand will also create modifications with users to create a personality and trend of tank modification culture.
The reporter learned that under the guidance of the overall globalization strategy of Great Wall, the tank brand has been based on the birth of an anchoring international market.
It is reported that in the globalization layout, the tank brand has developed the development goals in the next five years: that is, in 2025, the global sales volume is achieved, and the city’s off-road SUV market has reached the first market, challenge the world’s Vietnam SUV first brand.
Liu Yanzhao, general manager of tank brand, said that the global path of tank brand will be based on the Chinese market and take the lead in establishing a leading position. On this basis, the tank brand will quickly lay out overseas markets, launch a positive challenge to the global off-road market to achieve the globalization of tank brands.
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