Traditional car companies finally took out a camera that can play: Ford Mustang Mach-E.
On April 13th, it is still a slightly cool yellow river, and Ford Mustang Mach-e is listed. This new electric coupe inherited by the Mustang brand history, with a sincerity and full price, CLTC working conditions (ie, China Workatics) 470 km base version of the base version of only 265,000 yuan.
More critical is that Ford put down the posture of a hundred years of traditional vehicle enterprises and comprehensively catering consumer demand. First, “Friends” BYD’s power battery is used, and the first NCM811 ternary battery is adopted; second, cost-effective beyond Tesla, and close MODEL Y contrast, similar performance, lower price, configuration More; Third, specializing in the intelligent interconnection and charging solutions for Chinese consumers, and also use “friends” to serve the charging resources of the car.
Of course, even if the configuration and price are full, Ford Mustang Mach-E is still facing fierce competition in China’s electric vehicle market. However, we have seen Ford, which is enough “wild” on electric cars, this is a very good start.
Battery supplier fixed BYD
The MUSTANG Mach-E uses the 811 triple lithium battery provided by BYD.
This information comes from the eggs in the end of the collection.
He Long, Chairman of BYD, Fudi Battery Co., Ltd., came with Dr. Chen Anning, China, is a formal official of Ford and BYD.
Left one is He Dragon
After further communicating with BYD, the Ford Mustang Mach-E model was confirmed by the BYD 811 triple lithium battery.
In fact, the cooperation between Ford and BYD is not a aque.
Ford Partner Changan Automobile, has already used BYD’s three-dimensional lithium battery in its pure electric car, so Ford Mustang Mach-E uses BYD batteries after domestic production, in the industry’s veteran, is not surprising.
It is unexpected that Ford directly selects the energy density than the 811 triple lithium battery, and this battery has never been installed even in BYD’s own models.
Ford Mustang Mach-E became the first model of crabs.
Similar to eating crab behavior, not only in the field of power cells, there are similar performance in multiple fields such as charging, smart drivers.
Mustang Mach-e provides localized services for China’s market characteristics.
The supercharged network will provide charging resources for Ford Mustang Mach-E.
The behind-the-scenes behind this cooperation is obviously the head of the Ford Mustang Mach-e project Zhu Jiang, who was a vice president of development of the US car users.
Charging, has always been the stumbling block of electric vehicles, Zhu Jiang, who has traded over electric vehicle project, clearly knows this. Therefore, in solving the problem of charging the charging of Chinese consumers, Ford has a effort.
In terms of charging piles, Ford has provided more than 300,000 charging piles for Mustang Mach-E consumers through the well-known charging pile operators in the industry, including more than 160,000 fast charge.
According to the news that the electric car observers learned, domestic first-line charging operators such as stars will also provide charging services to the Ford Mustang Mach-E model.
The number is not enough. In the convenience of charging, Ford Mustang Mach-E takes a new step, and it will provide a plug-and-play service.
Charging This always plagued consumers to purchase electric cars, Ford provides consumers with convenient charging services through cooperation with local services, which is obviously in-depth localized demand research.
Another in-depth investigatory project is a smart vehicle system.
China’s market consumers have a huge difference between smart car systems, and a significant feature of consumers in other regions. A significant feature is that Chinese consumers require a vehicle system to provide localization content and services.
As a global car company, Ford is this trend, so the SYNC + 2.0 intellectual interconnection system is created in Mustang Mach-E for Chinese consumers.
This is also the first time the SYNC + 2.0 intellectual system debut in Ford China.
The advantage of this system is to access the contents of China’s local content services, such as iQiyi, Himalaya, QQ music, etc., etc., at the same time, at the same time through ETCP parking, Ctrip and other travel service providers, Provide car travel services for the owner.
SYNC + 2.0 partners in intellectual systems is Baidu.
In terms of product force, Ford is in the Mustang Mach-E, which is completely designed based on new ideas, and can even be described.
Subverting the product forces
Don’t break themselves, how to rebirth.
This sentence is the answer given when Ford faces electricization.
In the product for Mustang Mach-E, we can really see the efforts of Ford for this.
In the three-electric system, MUSTANG Mach-E will provide four dynamic models, of which the standard battery will be driven by the maximum power of 201kw, the maximum torque is 430 Nm, 0-100 km / The hour acceleration time is <7 seconds.
The MUSTANG MACH-E long-lasting is driven by a permanent magnet synchronous motor with a maximum power of 224KW, the maximum torque is 430 Nm, and the acceleration time of 0-100 kilometers / hour is <7 seconds.
The 1200 km / h / hour acceleration time of the MUSTANG Mach-e long-decrection is <5 seconds.
The acceleration time of the 0-100 km / h / hour of MUSTANG MACH-E GT First Edition is <4 seconds.
Only from the power level, it is sufficient to see the excellent performance of the Mustang Mach-E in the three-electric system.
And the powerful aspect of the real capacity of MUSTANG MACH-E is still in automatic driving.
At the automatic driving hardware level, Ford Mustang Mach-E has 6 cameras, 5 millimeter waves, and 12 ultrasonic radar, the automatic driving sensor can be described as an armed to teeth.
In terms of automatic driving chips, Ford Mustang Mach-E uses the EyeQ4 supplied by Mobileye to ADAS camera handle, and together with Ti TDA-optic camera handling chips, as well as Ford-specific sensor chip combination.
The powerful hardware foundation is sufficient to allow Mustang Mach-E to support the automatic driving function above the Software level.
On the software level, the MUSTANG MACH-E is all standard with a Ford Co-Pilot360 smart driving assistant system, supports up to 26 intelligent auxiliary driving functions, including important L2 intelligent auxiliary driving functions such as ACC, LLC.
On this basis, Ford also launched the CO-Pilot360 intellectual driving assistance upgrade package, providing BlueCruise active driving assistance, FAPA one-button parking assist system. Future will also be upgraded through OTA, automatic variant assist.
After adding such a large number of automatic driving, the MUSTANG Mach-E will become a commercial SUV model, competitive strength, and Tesse, where the market is not available in the market, the number of electric SUVs with L2 intelligent assist driving. Pull and other new forces brands have a fight.
Even with Ford’s own fuel trains, Mustang Mach-E still has no small advantages on intelligent and automatic driving levels.
Independent marketing system
At the marketing level, Ford Mustang Mach-E will build a self-operated sales system with existing fuel trains.
In 2021, Ford expects to open a Mustang Mach-E experience center in 20 cities in China, and sell in a completely self-operated manner.
This is a great change in the existing dealer system of Ford.
However, in the expectation of a car enterprise, a number of vehicles that have been separated from the electric motor vehicle market, the self-construction sales system is still the most effective way to enhance the user experience.
With the slow market share of Ford in China, after the introduction of a variety of best-selling models in the fuel trass, Ford apparently attempts to try new games in the electric car market.
Ford Mustang Mach-E in the marketing method, the productivity, and the service system, or the beginning of this new attempt.
Ford’s new gameplay on the Mustang Mach-E also provides a new idea for the electric transformation of traditional cars, without breaking themselves, how to rebirth.