Changan version of “Hongguang MINI” is coming

Recently, the NE era learned that Changan New Energy released a tender notice of A158 welding production line. At the same time, we have learned that A158 is a model of lack of mulberry MINI EV.

Combined with two information, the NE era speculated that Changan version of “Hongguang MINI” is coming.

According to the announcement, the project A158 welding production line tenderee is Chongqing Changan New Energy Automobile Technology Co., Ltd., the number of production lines. Delivery place for Chongqing Changan Automobile Co., Ltd. Nanjing Changan Shui Water Plant welded one workshop. From March 30, 2021, the production line concept design sesson was completed until September 30, 2021, the production line had test conditions, and then the Changan new energy began to mass production on April 30, 2022.

That is to say, by 2022, Changan version of “Hongguang MINI” will batch.

From the gidding object, the focus of Changan A158 project is to low cost micro electric cars. It will create a cost than a low model, forming a body with macro Mini EV.

The A0 and A00-level electric vehicles have fallen into the trough in 2018 and 2019, and the market share has fallen sharply. But only a burst model has saved the market in 2020. That is the macro Mini EV.

A00-level pure electric car sales sales sales

This phenomenon micro electric vehicle has been launched in July 2020, which has been applied for half a year, and the sales volume reached 127,600, and became a miniature.

Its popular, set off a re-exploration of the needs of users of micro electric vehicles market: What kind of crowd bought it? Why choose it in numerous electric cars?

According to the “China Small Pure Electric Passenger Car Travel Big Data Report” released by the new energy car national data, the 2020 small electric vehicle market (including A0 and A00 level) is sinking, the main sales city is concentrated Sixth cities, followed by a line, four lines and second lines. This feature has appeared in 2019, and the six-line and four-tier cities have gradually become the consumption main force of small electric vehicles. The first and second lines of particularly preferred to small electric vehicles in 2018 are now more preferred for high-end new energy vehicles.

Change trends in urban distribution of small vehicles in the past 5 years (from “China Small Pure Electric Paste Car Travel Big Data Report”)

In the micro-electric vehicle segment, Hong Kong MINI is a very special existence. It is a newly born model, the appearance is cute, the price range is 2.88 million yuan to 38,800 yuan, and it will continue to be ahead. It can be said that there is no such inexpensive and appearance in the electric car market before it is launched. It is the first one, so quickly eat the market bonus.

Hong Kong MINI is hot, so that the car is again seen the potential of the micro electric vehicle market. Despite the study, they found that this car has almost no profit, but it brings traffic, points still make some car companies. Changan is one of them.

In January 2021, the new Benben E-Star National Edition was listed, priced at 29,800 yuan, 39,800 yuan. Similar prices, the space and the endless mileage make it look into the potential.

However, some comments on the Internet are not active on the attitude of the Benn E-Star National Edition, the reason is that the bottom is deeper, and it is tired of history, which is bound by their own vitality and new trendy, and the attraction of young consumer groups. limited. And this is precisely one of the exciting main elements of macro MINI.

If Based on this, the A158 project has the necessity of birth. New production lines, new projects represent this micro-electric car will jump out of the comfort circle where Benben EV is located, and design research and model positioning from new consumer group analysis.

I hope A158 shows Changan’s innovative awareness on miniature electric cars, becoming another phenomenon outside of Hong Kong MINI.

Leave a Reply

Your email address will not be published. Required fields are marked *