Just as religion is important in any human society, the importance of culture and language in any society cannot be denied. Culture shapes the behavior of human beings living in any society. Today the world is a global village. This revolution has taken place thanks to media, especially electronic media. It is now an established fact that the role of electronic media in any society has become very important and time consuming. Dozens of TV channels are broadcasting on air, but Khyber Pakhtunkhwa has long felt the need for a Pashto TV channel that is equipped with modern electronic devices and full of technical capabilities. Keeping in view the need, a new Pashto TV channel HUM Pashto One was inaugurated in a grand lawn of the residence of the Chief Minister of Khyber Pakhtunkhwa yesterday. The present PTI government, especially the Chief Minister of Khyber Pakhtunkhwa, Mahmood Khan, deserves tribute for his support in the inauguration ceremony of the Pashto channel. The lawn was jiggling with colorful electric light bulbs, at the reception we.
TV workers were vigilant teachers, a huge screen of the TV channel was attracting the attention of the audience. On which the famous anchor Jamshed Ali Khan was awakening the magic of his speech, there was celebration everywhere, a large number of ladies and gentlemen belonging to showbiz, journalists, writers, artists and popular singers came in droves. The inauguration ceremony was graced by the participation of Governor Nar Shah Farman, Information and Broadcasting Advisor Ajmal Wazir, Special Assistant to the Chief Minister for Local Government Kamran Bangash, several members of the Assembly, secretaries and senior government officials. Also present on the occasion were Ms. Sultan Siddiqui, President of Hum TV.
Momina Dareed, CEO MD Production, Mr. Raja Mubeen, CEO Oham Pashto One and Jamshed Ali Khan, CEO Hum TV and anchor person. It goes without saying that Jamshed Ali Khan, who has a long and extensive experience in electronic media, played a pivotal role in making the inaugural event a success, apart from the arrangements, his attractive speech on stage, the present response. And he showed great skill in getting the attention of the audience. The video clips that were shown on the screen on this occasion were also very interesting and noteworthy. In an interview with this channel, Ms. Ashiq Firdous Awan, Information and Broadcasting Advisor, expressed the hope that we, TV Pashto One, will play an important role in translating the culture of Khyber Pakhtunkhwa in a good way. He also highlighted the sweetness and importance of the Pashto language and congratulated the organizers of the new channel.
When the Governor of Khyber Pakhtunkhwa Shah Farman was called to the stage, the whole lawn resounded with applause. He emphasized the importance and necessity of the Pashto channel and said that Khyber Pakhtunkhwa has been engulfed in terrorism for the last 40 years. And the victim of a war that is not his own war, but the war of others, thousands of lives were sacrificed in the war, but instead of praising us, we are being asked to answer, said the channel’s organizers He also appealed to the artisans to highlight the true culture of the Pashtun nation and pay special attention to the culture, dress and language of the Pakhtuns while dubbing any popular drama in Pashto. He hoped that HUM Pashto One TV channel will be a milestone for the protection of entertainment, traditions and culture of the people of Khyber Pakhtunkhwa.
There is no doubt that our family system and our values are our most valuable assets. Access to media channels has reached from our doorsteps to our bedrooms and TV lounges today. Fur is directly affected by this, but it is not unreasonable to say that the status of the media has been established in every decision and custom of the family. Therefore, we, the Pashto One Channel, expect that their Drama and all other broadcasts will be a blessing for the entire Pakhtun nation, wherever they may be.
And it is a fact that yesterday’s event was not only the first TV channel event in the Chief Minister’s House but also the biggest and most interesting opening ceremony, which impressed the audience and the Pakhtuns. It awakened hope in the hearts of the nation that “We are Pashtuns. ۱ The TV channel will not only be a mirror of their entertainment, tradition and culture but will also prove to be an important weapon of modernity for Khyber Pakhtunkhwa in the days to come.