Why is Norwegian becomes a “beachhead” that is a “beach” in Europe?

“At 7:58 at night, Mikai Belman walks on the elegant and neat Carl Johns, here is the center of Norway, is also the center of the axis. The left is university and knowledge, and the right is the national theater and Culture, the rear is the palace garden, the palace is tall, and the front is power. “

Yun Nasbo “Cheetah”

As the most prosperous street in Oslo, Norway, the Central Railway Station and the Palace of Carl Johns, who have been named after the commemoration of King Carl Johns, Sweden and Norway. Walking on this wide avenue, has been drawn by countless art and literary works, the landmark building full of Nordic style, the museum, theater, well-known hotel, cafes and restaurants are more than shoulder; not only flowers are embellished along the way, It can be seen that many artists’ sculptures (the most famous of course is the field of drama Master Henry Ibi and literati than Osxia), which makes it worthy of the business and cultural center of Oslo.

When 2021, the first flight center outside the Chinese market will become a new “net red card point” on Carl Johns Avenue, the first batch from Norway, the owner will also Take the new ES8 car key. By 2022, the more eye-catching smart electric car ET7 will also be officially entered into the Norwegian market through this “window”.

Interestingly, Norwegian welcomed the product, as well as the original design lifestyle brand Nio Life, and Nio Life and Norwegian local artist Anette Moi and Sandra Blikas have developed Norwegian theme series products will be in Norway China is sold in China.

When I published the “Norwegian Strategy”, the founder, chairman, CEO Li Bin said that “the reasons for the landing” Norway: “It is committed to become a global brand from the beginning of its establishment. Users provide good products and services. Select Norway as the first market outside China, not only because Norway is the most friendly country of electric cars, but also because Norwegia loves environmental protection, pursuing innovation culture and NIO’s vision has a lot. Common. “

In fact, domestic and foreign media generally believe that China’s electric car “new expensive” is only 5 million people, Norway, as “Beachhead” into the European market, is actually unpleasant. Even in Northern European countries, Norway, in the Northern European countries that are generally high, Norway is also a particularly excellent member of the new energy vehicle incentive policy, popularizing charging infrastructure.

As one of the most important north of the world, the Norwegian Kingdom, located in the northow, Norwegian Kingdom of Norwegian, the annual average annual temperature of Oslo, is only 3.8 ° C. At the same time, Norway is also the most populated country, with a country with a land area of ​​approximately 323,800 square kilometers, with a population of about 5.39 million (2021), only 14 per 100 square kilometers. However, it should be noted that up to 80% of Norwegians are urban residents (2015).

In terms of economic perspective, Norway is one of the world’s highest per capita income (US $ 81,695), with the world’s largest sovereign wealth fund (Norwegian Government Global Pension Fund, 2021 National Return to 4%, RMB 293.5 billion), the government can also be achieved from the petroleum department with a value of 650 billion euros (38.74 billion Krron / 4.58 billion US dollars in the first half of 2016), and a considerable part of the funds used for public expenditures, this means In promoting green travel, Norway is “not bad”.

More enviable is that Norwegian hydraulic resources are very rich, with an annual precipitation between 600-1000 mm, river, lakes are Shanxi rain source type, Norwegians have a large number of large-scale power plants on many river lakes. The water resources can be utilized as high as 13 million kilowatts, and the per capita water conservancy power generation is ranked in the world. It is almost all of the work and family in the world (99% in 2019), so the carbonless power supply is very sufficient.

On the other hand, due to the comprehensive factors of national terrain restrictions, low population distribution and limited integrated railway network, Norwegians are very dependent on the car, and 90% of travel tools are cars. This also enabled since 1990, the Norwegian road traffic greenhouse gas emissions accounted for 19% of the national emissions, which allowed environmental awareness of Norwegians “can’t bear”, so early 2008, a grand car has been developed. Carbon dioxide emissions: That is to 2020, 85 g / km emissions (and 95g / km in the EU). The main way of achieving this goal is to promote the popularity of electric vehicles.

In order to encourage people to purchase and use electric vehicles, the Norwegian government has introduced the import tax and registration tax, which reduces 25% value-added tax (this means buying pure electric cars than the same level of fuel car can save 8-100,000 yuan), Free parking, free tolls (2400 yuan to 24 million yuan per year), free charging (slow charge), etc. In addition, when calculating companies using pure electric vehicles, the value-added tax price can also reduce 50% calculation – this is because the company has a longer motor vehicle, and the new energy vehicle emission reduction is more obvious.

As early as 2009 to 2010, the Norwegian government has invested 50 million Norwegian Kriland to build a charging station, with a maximum subsidy of 30000 Norwegian (about 3590 euros). ENOVA, public energy enterprises, also provided financial support for fast charging stations (for example, in 2013, 6 million Nobi Keran) and is supervised by the Ministry of Petroleum and Energy. At present, Norway has basically realized 2 fast charge meters every 50 kilometers, and even in the Arctic Circle. At the same time as new types of charging infrastructure, Norway is also constantly optimizing charging technology and business model, which improves the convenience of electric vehicles users, but also guarantees sustainable development in business operations. It is worth mentioning that Norway did not have a real car manufacturing industry, although the local car manufacturer Think Global has developed a small amount of “Think” brand electric car, but the company declares bankrupt in 2011. Therefore, the various policies issued by Norway are more concerned about user behavior, user awareness, and development charging, and its new energy automotive market is also exceptionally open and inclusive.

German Solar & Hydrogen Research Center Baden-WrtTemberg (ZSW) research report shows that the proportion of pure electric vehicles in Norwegian market has reached 62%, which makes it a world’s first pure electric car annual sales exceeding traditional fuel cart. Country; As of April 2021, the accumulated sales of pure tram type and plug-in mixing models is more than 80%, which also allows Norway to achieve a comprehensive sales of zero-emission vehicles in 2025 (British ban fuel The car schedule is 2040) a step.

It should be pointed out that Norway is not forced to ban traditional fuel vehicles after 2025, but through the gentle way to continue to encourage people to buy zero emissions, so that the government can truly mobilize the enthusiasm of the people to electric vehicles. At the same time, there are also many car brands to achieve “opening”. For example, the mass ID.4 (2,773 months from January to April), Audi E-TRON (2773 vehicles in January – April) is here to achieve Tesla Model 3 (January-April total sales 2572 The transcendence of vehicles, and POLESTAR 2 in the Norwegian market in the export mode also sold 1746 vehicles in April this year.

However, compared to the Polestar star with Volvo’s backbone, MG, who has “British blood” and SAIC’s improved sales system support (757 MG ZS pure version of the MG ZS pure version this year), last year The sales performance of BYD Tang EV and Xiaopeng G3 in the Norwegian market is not ideal – the cumulative sales in the first quarter of this year fails to reach three digits, which is because European consumers understand and accept the level of understanding of Chinese brands. Still very limited, it also reflects the “sea” of Chinese brand electric cars from a side.

According to industry analysts, the Norwegian consumers who have become more and more people, and they are not satisfied with the pure electric cars that can only be taken. Those rooms are more comfortable, not only “black technology” is more The new model of playability has begun to be favored by more and more young people.

Because of the experience and lesson of friend “”, it has not taken a proxy method of traditional car enterprises when “go out”, but has chosen the “stupid approach” that is more costly and more difficult. All “copy” to Oslo.

“Electric big coffee” learned that with the opening of the Oslo Central, the first service and delivery center will also open in September, while providing mobile phone vehicles, pick-up, etc. to Norwegian users. By 2022, it is a smaller size of the four-scale construction in Bergen (the most beautiful city in the Norwegian mind, the Norwegian Kingdom), Stavanger, Trondhem and Christian Sad and other places Growing space (NIO SPACE), its after-sales service will also cover Norway.

As an important part of the awareness and user service, the NIO App European version will be simultaneously launched with the opening of the Jewa Center, and the European version charging map and the first batch of four second-generation power-saving stations (reserves 13 batteries, Automatic power exchange will also be put into operation. In 2022, it is also necessary to build a power-on power plant in five cities in Norway to construct a complete power supply system.

MARIUS HAYLER, General Manager of Jewway, said: “It is about to enter Norwegian market, create a pleasant lifestyle for Norwegian users, and build a community of car as a starting point, share joy, and work together.” According to the Norwegian strategy , The “User Advisory Group”, which is the “User Advisory Group”, has begun to recruit, and the “Juanlan Service” of the famous sound is rooted in Norway, and the local user is recognized? I believe everyone is waiting to see it.

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